Starting a makeup line takes a special kind of fire and passion. It isn't something that is easily jumped into or requires little time and investment. It's an "all in" venture. If there was ever someone who embodied that concept its Reyna Kartel. Kartel Glam Cosmetics was first invisioned on an dream board and Reyna has worked tirelessly since then to bring that dream to reality.
Kartel Glam Cosmetics is a vegan cosmetic line that currently carries lashes, lip products and highlighters with more on the way. Reyna's drive and dedication will inspire you to get to work on your own dreams! You can check out Kartel Glam Cosmetics on their website, Facebook and Instagram.
Tell us about yourself.
Hello Queens and Kings
My name is Reyna I am a CEO for Cosmetic line Queen Kartel Glam,
I am a mother of 3 boys and 1 girl, I have a child in literally every school grade level including college.
I have worked many years in the financial sector form corporate fortune 500 companies to our very own government agencies. In the midst of all this I had a love for makeup and lashes. So, I went on to receive my certification as a lash technician and a makeup artist. How did I make the time? I just did it.
I knew I had my niche once I had my own girlfriends and family asking me to do makeup. I had attended a seminar in Sacramento Ca that spoke about self-worth, love, and belief. In this seminar our motivational speaker asked us as a group to build a dream board with pictures. One of the pictures was makeup. When asked, “why a makeup picture?” I responded, “I am going to own a cosmetic line!”
Three years later I have my own vegan cosmetic line and am on the road to fulfill many other dreams as well. I often look back on that dream board to remind myself why I started when the days are rough. I can inspire others with my visions and my daughter’s talents. I teamed up with my daughter to create a Lip Line and Queen Kartel Glam was born.
How did you get into your business?
I am a makeup artist with more than fourteen years’ experience in the areas of lashes, cosmetics, lip gloss and lipsticks. I have always wanted to create a cosmetic line that was beneficial to your skin. I just started doing my research and formulating ideas and samples.
What has been your biggest challenge?
The resources for startup entrepreneurs as women and minorities and startup money have been the biggest challenges. Always come in with a plan and a team. make sure your team is completely qualified.
What do you wish you’d known when you started?
Business credit and how it works. How do you get it? Learned along the way.
If you could narrow your success down to one thing, what would it be?
Surrendering my heart, whole heartily, to my higher being completely believing in his plan and trusting his plan for my future. Placing intent and never doubting that intent to manifest with life. When you do this you better hold on to your seat and watch him work.
Where do you see yourself in a year?
In one year I see Kartel Glam Cosmetics becoming successful with available pop shops.
I see myself as an entrepreneur helping aspiring women entrepreneurs to make money moves by having workshops on branding.
What are your top three tips for women starting a business?
Trade Mark (locked)/Legal paperwork in place
NDA’s (Non- Disclosure Agreements)
Hire Qualified Mentors, Coaches, Marketing, Etc.
What is a typical day for you like?
The life of Kartel Glam Is crazy Hectic.
5:00 AM – Wake up Drink 8oz of ACV (Apple Cider Vinegar)
5:30 AM – Pray and Meditate
6:00 AM – Workout & ABS
8:00 AM – Meal prepping – Keto Intermediate Fasting Drinking H20, Green Tea,
9:30 Shower / Kartel Glam Time (glammed up)
11:00-12:30 AM – Answering Emails, Orders, Short Phone Calls, Checking Social Media.
12:30 First Meal (Need to get my protein) Health is the New Healthcare
1:00 – 3:00 PM Phone Calls, Conference Calls, Checking Social Media, Marketing Team,
3:30 PM – 6:30 PM - Mommy Duties, Running Errands, & Dinner
7:00 PM, Getting orders packed ready to deliver,
9:30 PM, Nice Brisk Run
REPEAT & SUNDAY TAKE OUT THAT PLANNER AND REDO WITH ALL NEW PLANNING.
11:00 PM – Ready for bed, phone DOWN
What’s your business motto or quote you live by?
“You feel beautiful when you look beautiful, and it’s that kind of glam that I try to give to women every day.”– Kartel Glam
If you were starting your business over again, what would you do differently?
I would say never speak to anyone about your ideas and have NDA’s in place before doing business or having meetings. Always educate yourself, learn everything about your business! Make sure you get a mentor on the same brand you’re trying to create, not all of them cost money. Last but not least I would have started sooner.
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